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Freeserve and Cellnet to jointly develop Mobile Web in Britain
Posted: 02-Dec-1999 [Source: Reuters]

[Britain's biggest Internet service provider, Freeserve Plc, said today it had signed a deal with cellphone operator BT Cellnet to develop joint mobile Web services in Britain. ]

LONDON -- Britain's biggest Internet service provider, Freeserve Plc, said on Thursday it had signed a deal with cellphone operator BT Cellnet to develop joint mobile Web services in Bri tain.

Benefiting from market sentiment in favour of both Internet and mobile phone sectors, Freeserve shares shot up 12 percent to 322-1/2 pence by 1055 GMT, over double the July is sue price.

Freeserve and Genie Internet, which owner BT Cellnet says is the first mobile Internet service provider and portal in the country, will send Web-based services to mobile phone s such as emails, share prices, sport results and news.

No money has changed hands and a revenue-sharing arrangement is being worked out, the companies told Reuters. Some of the services will pay their way through subscription fees .

The new tailored information services will be sent initially via the existing short messaging service.

From early next year, when new technology enables data transfer to phones some five to 10 times faster, they will use WAP, the pared-down Internet browser system designed for mobile phones and their small screens. Share trading will come.

"We will provide content and access to customers, and we have the most recognised Internet brand," Freeserve Chief Executive John Pluthero told Reuters.

With many companies still scrambling to get onto the Net, technology groups are leading the next big push onto the wireless Internet, which is forecast to become the most popu lar way of going online within five years.

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