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The E-Content Company Joins WAP Forum to Accelerate the Delivery of XML-based Content to Wireless Mobile Devices
Posted: 21-Dec-1999 [Source: BUSINESS WIRE]

[The e-content company develops and delivers BladeRunner which provides end-to-end XML-based content management solution for e-business applications.]

WALTHAM, Mass -- "The e-content company, a division of Interleaf, Inc. (Nasdaq:LEAF) and leader in delivering XML-based content management solutions for e-business, today announced that it has joined the Wireless Application Protocol (WAP) Forum, a consortium of more than 260 firms dedicated to developing the de facto world standard for wireless information and telephony services on digital mobile phones and other wireless devices. Further demonstrating its commitment to providing customers with innovative e-business solutions, the e-content company will work closely with the WAP Forum and its members to accelerate the delivery of customized XML-based content to virtually any mobile wireless device.

"The e-content company is on the forefront of enterprise e-business with BladeRunner, its XML-based content management solution. Recently, the company announced XML Wireless Application Product (X-WAP), a new BladeRunner application that enables enterprises to dynamically assemble and distribute information to wireless devices from a single source presentation, dramatically extending enterprise e-business. Through the power of the eXtensible Stylesheet Language (XSL), enterprises can seamlessly transform WML, HTML, and XML business content for presentation to wireless devices such as cellular telephones, personal digital assistants, pagers and e-books. With X-WAP's sophisticated XSL creation tools, content providers have unprecedented control over how their content is rendered on all these devices.

"Creating unique content and services - especially on an enterprise-wide basis - will help drive the proliferation of WAP technology," said Scott Goldman, chief executive officer of the Wireless Application Protocol (WAP) Forum. The e-content company's participation in the forum helps insure that such content will be readily available."

"Joining the WAP Forum extends our commitment to delivering e-business solutions anytime, anywhere," said Jaime Ellertson, president and chief executive office for the e-content company. "We look forward to collaborating with its members to set the future direction for the delivery of customized content to wireless devices by leveraging the power of XML and the WAP protocol."

About BladeRunner

BladeRunner enables companies to create, manage, and publish structured e-business information - targeted, timely, personalized, intelligent, medium-aware business content - for web-enabled applications using XML as its technology backbone and Microsoft(R) Word(TM) for content creation. Companies are able to apply intelligence, structure and style to their business information, generate output in a variety of formats, and dynamically integrate that information with other electronic and business processes in support of their e-business initiatives. BladeRunner enables organizations to realize improved time to market, increase revenues, and gain a competitive advantage by providing a solution designed to leverage information content and facilitate business transactions throughout the information value chain, connecting corporations with their customers, suppliers, distributors, and partners.

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