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AME Info becomes first Middle East business directory to offer access by Mobile Phone
Posted: 22-Dec-1999 [Source: Press release: AME]

[AME Info opens WAP Enabled on-line Business Directory with some 200,000 company entries from Middle East countries.]

Dubai -- AME Info, the Middle East's leading on-line business directory, is the first in the region and only the second in the world, to be WAP enabled allowing business executives access to a range of information and services via a mobile phone.

"WAP (Wireless Application Protocol) technology is increasingly being offered by mobile phone manufacturers to allow users access to the Internet or other computer applications such as email, Calendars, Address books etc." said Klaus Lovgreen, Managing Director, AME Info. "As the Middle East's leading business directory, we wanted to be at the vanguard of this technological revolution."

Although no Middle Eastern telecommunications provider currently offers a gateway to WAP services, the AME Info site can be accessed while business executives are in Europe, Scandinavia or the United States.

WAP 2

"We are opening up a new world to anyone who wants to use their mobile phones to search for the names or activities of up to 200,000 companies in 13 Middle East countries when they are on business abroad. It will even allow "reverse look-up", where a caller's number can be identified and full details of the caller be provided", added Lovgreen.

The AME Info database site is 100 per cent compliant with the world-wide WML (Wireless Mark-up Language) standard, which uses the WAP Browser 1.1 as well as the hdml standard supporting 3.0 UP browsers. Both are currently only available on the latest mobile telephones.

Interested users can link to http://www.ameinfo.com/wireless for information on how to access the services through their mobile phone.

In addition to allowing access to company information, AME Info also offers a Middle East event directory, daily currency exchange rates, company profiles, industry trends and business news via its generic web site at www.ameinfo.com

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