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Applix iEnterprise Supports WAP- for its iCRM Suite of e-Business Solutions
Posted: 28-Dec-1999 [Source: BUSINESS WIRE]

[New Applix website www.iccmobile.com demonstrates accessibility to customer information using handheld, wireless devices.]

Applix(R) Inc. (NASDAQ:APLX) -- a leader in Internet-based Customer Relationship Management (iCRM) announced today that it supports the Wireless Application Protocol (WAP) standard for handheld devices in its e-Business suite, iEnterprise. The support of the industry-standard access method allows any user in any location to take advantage of emerging wireless technology to access time critical business information. Applix customers, partners, and their customers benefit by this important communications breakthrough in Customer Relationship Management.

"WAP, or Wireless Application Protocol, is the de-facto world standard designed to enable sophisticated telephony and information services on handheld wireless devices such as mobile telephones, pagers and personal digital assistants (PDA). The WAP forum, an association of over 200 members including founders Ericsson, Motorola, Nokia and Unwired Planet (now Phone.com) is dedicated to bringing together companies from all segments of the wireless industry to ensure product interoperability and growth of the wireless market.

"The strength of our architecture allowed us to leverage our Web technology to support the growing number of handheld devices in use today", said Jit Saxena, Applix Chief Executive Officer. "Wireless is the next logical step towards our stated mission: to provide information access any time, any place, on a variety of networks and devices."

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