During the International Furniture Fair in Stockholm, Ericsson will show
for the first time the R320 TITAN, a design study based on Ericsson's R320
WAP phone. The Titan phone is only made in a limited edition of 50 phones
and has been developed to study the material; titan, which has never been
used before in a mobile phone.
The first, exclusive opportunity to experience the R320 TITAN will be
given at David Design's showroom in Stockholm on February 8th and during
the International Furniture Fair in Stockholm, from February 9th until
the 13th. Together with exciting new furniture from David Design and a
new line of clothing from NN, fully working models of the titanium phone
will be on display. However, the R320 TITAN is only made in a limited
edition of 50 phones and is not planned to become a commercial product,
the aim is to experiment with new materials and design.
"As Titanium is one of the strongest materials available, it is extremely
complex to work with and it has been a high-level task for Ericsson's
engineers and designers to succeed in making this product look good,"
says Jan Ahrenbring, Vice President Marketing and Communications at
Ericsson Mobile Communications. "For an innovative company like Ericsson
it is obvious to experiment with new materials."
Ericsson has a long tradition of using metals in their mobile phones; many
models have magnesium frames for providing strength. The unique solution
to use a solid metal construction, which Ericsson is first in the industry
to present, gives durability and also unique design. The R320 TITAN's
clarity in form is in line with today's Scandinavian design, long embraced
by design connoisseurs and recently picked up among style and trend-
The R320 TITAN is shown for the public for the first time in Scandinavia
because of Scandinavia's reputation for good design and also because
Scandinavia is the top mobile telephony region in the world. 73 percent of
the population in Sweden, Denmark, Finland and Norway has a mobile
telephone (year 2000) and consumers tend to use advanced mobile telephony
services as well.
During May and June last year, Ericsson hosted the "Make yourself heard"
exhibition at Forum For Form in Stockholm. The exhibition showcased
design, art and handicraft which all represented strong personal
expressions. The co-operation with David Design during the International
Furniture Fair is the next step for Ericsson in adding design on the
agenda. David Design, a young and fresh institution for design, is
producing a furniture collection that is sold in 22 different countries.
The design is based on Swedish tradition, which means simple, direct and
subtle design, quality in materials and craftsmanship, function and
comfort. Values that match Ericsson's products, including the R320 Titan.
It was September last year at a spectacular event in Hong Kong, that
Ericsson globally unveiled the R320. With its sleek and elegant design,
WAP-functionality (Wireless Application Protocol), calendar and big
display, it is a phone for the customer who appreciates functionality and
efficiency. The R320 is only 15 mm thin and weighs less than 100 grams.
During 1999, Ericsson launched a completely new product portfolio, where
the R320 is an important product. The R320 has a WAP-browser to access
Internet content. WAP is a microbrowser especially developed for mobile
use and the main worldwide industry standard for providing Internet
communications and advanced services on digital mobile phones and other
Titanium was named after the Titans - powerful mythological sons of
Uranus, the sky god, and Gaia, the earth goddess. Titanium was first
isolated more than 200 years ago in Cornwall, England. It was not purified
until 1910, and was not refined and produced in commercial quantities
until the early 1950s. Titanium is today used for military applications,
surgical implants and jewellery, and in other areas where strength is
important. Titanium is a common metal although relatively costly to
produce. Pure titanium is as hard as platinum, which is by far the
strongest of the precious metals. Titanium is immune to corrosive attack
by salt water or marine atmospheres and also exhibits exceptional
resistance to a broad range of acids, alkalis, natural waters and
industrial chemicals. Considering all its various and forthcoming
applications, titanium is the metal of the future. They say silver is for
luck, gold is for love, and titanium is for life.
R320 and R320 TITAN features include:
GSM 900/1800 dual band
Calendar with synchronisation
In-built infra-red modem and RS232 cable modem
Full graphic display
Games; Tetris and Klondike
Vibrating call alert
Alarm clock, timer and stopwatch