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Popular Newswomen Content for iMode Phone A Big Hit
Posted: 10-Feb-2000 [Source: Nikkei BP]

[Japan's Nippon Television takes part as an iMode content provider gathering 750,000 page views on its first day.]

Tokyo -- "Nippon Television Network Corp.'s "i-Nittele," an information service for iMode cellular phones, is now rising in popularity.

"Nippon Television, one of the major TV networks in Japan, has since Jan. 17 taken part in a content service for NTT Mobile Communications Corp.'s (NTT DoCoMo) iMode mobile phones. The TV network is the first among other broadcasting stations to participate in the iMode service as a content provider. On the first day of the service, iNittele gathered 750,000 accesses.

"The number of iMode subscribers is expected to reach 4 million this March.

"There are about six menus, including the latest news flash called "NNN24," and a reference service concerning a certain popular TV programs for the day and the past two days.

"Most popular one is the "Announcers' Diary," which runs diaries of popular female newswomen such as Kazue Sannomaru and Rie Uozumi. Out of 750,000 accesses on the first day, the program collected 180,000 page views.

"The diary is updated daily, attracting users because it gives readers the feel as if they are personally in touch with those female newswomen popular on TV.


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