Today at CeBIT in Hannover, Ericsson unveiled their most colorful mobile
phone up to date - the A2618. Apart from being colorful, the A2618 also
offers WAP over SMS. The A2618 can be personalized in many ways, by
exchangeable snap-on covers, which come in many colors and patterns and by
the start-up shows, where a user can be greeted by a favorite song and a
picture of a loved-one or a celebrity when turning on the phone.
Based on new, innovative design platform the A2618 is the latest addition
to Ericsson's A-class family of phones. These phones are fun, easy to use
and offer value for money. Measuring just 131x51x25mm and weighing a mere
140g, the A2618 contains advanced features such as WAP services, voice
dialing/answering and profiles that let you adjust your phone to different
situations. The phone also features three games. The A2618 will be
available mid 2000.
"With the A2618, we are offering a colorful phone that is open for
personalization and at the same time offer the possibilities of mobile
Internet to an even greater group of consumers," says Jan Ahrenbring,
Vice President Marketing and Communications at Ericsson Mobile
Communications. "Ericsson's aim is to put WAP in all our mobiles because
mobile Internet has something to offer everyone, not only
The A2618 offers WAP over SMS, which is a network dependent feature, which
will be available in selected markets. The A2618 is Ericsson's fourth WAP-
enabled product, following the mobile companion MC218 (available), the
featurephone R320 (available during Q1) and the smartphone R380 (available
during Q2) which all offer WAP over Circuit Switched Data (CSD).
"The main objective with the A2618 was to design a phone that would
appeal to a quite large target group, " says Jan Ahrenbring, Vice
President Marketing and Communications at Ericsson Mobile Communications.
"We have tried to put ourselves in the situation of intended users and
analyze what values are important to them. What do they like and how are
they thinking? In this case, the main design idea was to work with the
dynamics of the s-curve to create imbedded tension in a welcoming rounded
The look of the A2618 can be changed in uncountable ways with the all-new
Ericsson Snap-on Covers. These exquisite covers encase both the front and
back of the phone, are exchangeable, and come in a fascinating array of
colors and patterns. Available as accessories, they let you enjoy color
co-ordination, change the color and pattern on the phone to match your
mood and even revitalize your phone by giving it a completely new look.
A2618 features unique start-up and shutdown shows. There is a standard
Ericsson show with sound and animation. Another, called "My Animation",
the user can install by purchasing the infrared modem DI 28 and connect it
to a computer. With this start up show the users can choose a specific
start up melody or compose their own. This melody can be installed with a
photograph of a loved one or favorite celebrity.
The A2618 uses both text and icons in its menu system and offers help
texts if one would need extra guidance. Its full graphic display shows
four lines of text and the Voice Dialing/Answering feature lets you
contact someone simply by saying their name. Three interesting and amusing
games are featured in A2618. There will be Tetris, Erix and Maze that will
help you relax and unwind, or just keep you occupied between calls.
Two versions of the A2618 will be produced. The A2618s, and the A2618sc
which features a complete Chinese interface, which allows you to send and
receive Chinese SMS messages and also lets you store Chinese names in the