The third and final day of CTIA 2000 found Steve Case offering his insight on the future of communication technology.
Although the computer industry demands considerable attention, Case reported people tend to spend about one hour average on the Internet per day. He said future growth will come in focusing on what people are doing the rest of the time and developing technology that will change and enhance how people do very fundamental things. Case expects this century to be known as the Internet century as phone and wireless bridge together.
He shared his view of the success of the AOL-Time Warner merger stating each company was very good at what they did. A common problem is the faulty notion that "it's easy to do the other guy's business" said Case. His business philosophy is primarily one of building partnerships. Experience has taught him that it is better to partner with businesses which already enjoy positive name recognition and expertise as opposed to replicating what someone else is already doing well. He noted that only by building partnerships would companies successfully expand to the next level providing service anytime and anywhere. He stated repeatedly that there is great opportunity now to reinvent consumer experience but this will only be possible through partnerships. Therefore his wireless strategy for AOL is to "partner, partner, partner."
The "magic of wireless is to be untethered from a desktop," noted Case. But he cautioned wireless must walk before it can run and that it must take an incremental, evolutionary approach. He believes that if people get the service they know and love in a way they are already familiar with the demand will increase quickly.
In closing, he noted that business should be shouldering greater social responsibility. Although there are philanthropic activities being generated by many large technology driven companies, the key issue is connectivity according to Case. He also views partnership as primary between public and private in relation to solving many developing social issues such as privacy.
CTIA closes today at 2 PM.
See also CTIA Day 1 Keynote Summary
See also CTIA Day 2 Keynote Summary