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DrugEmporium.com Selects Oracle Technology to Enable Wireless Internet Shopping
Posted: 17-Mar-2000 [Source: PRNewswire]

[DrugEmporium.com is working with Oracle to go on-line with a Mobile Internet drug store.]

Redwood Shores, Calif. -- "Oracle Corp., the largest provider of software for e-business, today announced that DrugEmporium.com, a subsidiary of Drug Emporium, Inc. (Nasdaq: DEMP) and a leading online drugstore, has selected Oracle(R) Portal-to-Go wireless Internet software to yet again extend its reach to customers, providing convenience and around-the-clock access to its online drugstore through hand-held devices. DrugEmporium.com's new wireless services is expected to be available within the next 45 days.

"Oracle was the natural choice for DrugEmporium.com because Oracle Portal-to-Go offers the quickest and most cost-efficient solution to extend existing Internet sites to hand-held wireless devices," said Jim Schanzenbach, DrugEmporium.com Chief Technology Officer. "Oracle Portal-to-Go integrates seamlessly with our online store, which is built upon the Oracle Internet Platform. We are proud to be on the cutting-edge of electronic mobile-commerce and the first-to-market with a solution that lets consumers purchase a full line of drugstore products from virtually anywhere they happen to be."

"Since adopting the Oracle Internet Platform, DrugEmporium.com has rapidly emerged as a fast growing e-commerce business and the perfect complement to the established Drug Emporium, Inc. chain of brick-and-mortar drugstores. When the company decided to support wireless Internet users, they again turned to Oracle's market-leading e-business software.

"After evaluating the competition, DrugEmporium.com concluded that Oracle Portal-to-Go was the only software product capable of enabling a swift, low-cost move into mobile-commerce. Oracle Portal-to-Go renders any Internet content device independent, allowing existing content designed for PCs to be made accessible from virtually any device connected to the Internet: a personal digital assistant (PDA) such as the Palm V (the initial configuration for DrugEmporium.com), a wireless application protocol (WAP) phone or even a pager. The challenges associated with mobile-commerce-multiple display standards, small screen formats and content navigation-become obsolete with Oracle Portal-to-Go.

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