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Confusion reigns as wireless Internet solutions proliferate
Posted: 22-Mar-2000 [Source: InfoWorld]

[Application service providers start to unfold rapid site development tools.]

By Ephraim Schwartz -- "AS THE DEPLOYMENTS of post-PC devices increase, so does number of solutions offered to companies wanting to deploy two-way Internet access on small displays. As a result, IT executives are left with myriad confusing choices.

"Three companies will be shipping unique wireless handheld solutions for transactional access to the Internet over the next several months.

"On April 5 at Internet World, in Los Angeles, Everypath will announce an ASP (application service provider) hosting solution with a fee between $2,000 and $10,000 per month. The fee is based on site creation, hosting, and maintenance. Everypath can create a site in three to seven days, according to a spokesperson.

"Everypath uses technology it calls Intelligent Rendering to downsize a Web site for viewing on a small handheld display.

"At the time of the announcement, the company also will announce some major customer wins as well as partnerships.

"Etrade will use Everypath to offer a solution for WAP-enabled cell phones. Hilton Hotels will offer an e-solution for Palm V and Palm VII users as well as for smart phones. MP3, which recently acquired SeeUthere, an events planning site, as well as PayTrust, a bill presentment and payment site, will both use Everypath as their Palm solution.

"On the partnership side, Everypath will announce at the show that system integrator Deloitte & Touche will recommend Everypath as a preferred solution for deploying wireless e-commerce.

"NetMorf, a 6-month-old start-up, will ship its first product, SiteMorfern 2.0, in "a few weeks," according to a company spokesperson. Version 1.0 was not a shipping product.

"The NetMorf design tool will include a one-time fee of about $20,000 for site development, and a subscriber fee of 25 cents per unique visitor per month. NetMorf can create a site in two weeks, according to a spokesperson.

"The design tool takes back-end data, supporting all the major databases as well as XML, and with some degree of automation rewrites it to WML (Wireless Markup Language). The WML content is pushed out to a Web site customized for each unique handheld device.

"CEO Express, a portal that customizes a home page with user-selected content, will be the first customer to deploy the NetMorf technology to handheld users.

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