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24/7 claim first UK WAP ads
Posted: 24-Mar-2000 [Source: NetImperative]

[There isn't much space on a WAP phone display, but 24/7 Media has come up with a way to do an advertising link.]

by Karen Holloway -- "Ad sales house 24/7 Media has teamed up with Media 21 and 365 Corporation to create what it claims to be the UK's first ad campaign for WAP mobile phones.

The ad, targeting UK club football fans, features a text link where users can be redirected to the Football365 WAP site, which offers the latest football news and information. Content for the site was reconfigured and redesigned by interactive agency Media 21 from the Football365 website.

The ad-link will be used to drive content between WAP content sites and across different WAP networks. The campaign will run for four weeks on WAP services Sunpoint in Finland, Krak in Denmark and Fonedata in the UK until 2 April.

Mark Nall, sales director of 24/7, said this is the first WAP ad ever to be introduced in the UK. "This is a little piece of early history. Soon, there will be more people connected to WAP phones than the internet. We expect the WAP market to pick up very quickly."

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