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Samsung Electronics Hopes to Increase Influence in World Mobile Phone Market
Posted: 28-Mar-2000 [Source: Maeil Business Newspaper, Korea]

[Samsung claims market leadership now in six countries as it increases its cdma/gsm push into international markets. ]

Seoul -- Samsung Electronics Co., Ltd. said it expects to expand its market influence in wireless handsets in the central Asian and Latin American markets.

The company, which recently debuted in the Kazakhstan market, said it saw sales of 1,500 handsets in February, and expects to double the amount to 3,000 per month during the latter half of the year. That would allow the company to take 40 percent of the local handset market. Although Samsung charged more than US$10 per handset, it outpaced Nokia, Ericsson and Motorola Inc. to become the most popular handset provider in Kazakhstan. In addition, the company currently holds half of Venezuela's CDMA handset market, and 40 percent of the Mexican market.

As the company is pushing both its CDMA method and GSM method handsets in the Latin American market, it is currently the market leader in Brazil, Hong Kong, Venezuela, Singapore, Israel and Bangladesh. Samsung became the fourth-largest wireless handset provider in the world last year, selling 17.69 million handsets in Korea and overseas markets. The company said it expects exports to swing up by 61 percent to 16 million this year.

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