"British telecoms company Kingston Communications Plc said on Tuesday it would launch a range of own-branded mobile services next month in association with network operator BT Cellnet (quote from Yahoo! UK & Ireland).
"It will offer the service under the Kingston name to residential and business customers in and around its base in Kingston upon Hull in north-east England, and to business customers nationally through its expanding Torch Telecom subsidiary.
"Chief Executive Steve Maine said customers would number in the tens of thousands. The business would suffer start-up losses in the first 12 months, but the impact on group level profits would be insignificant.
"The service will be more than just a rebranded Cellnet phone, Maine said in an interview.
"``Calls will be taken off the BT Cellnet network as soon as possible so more of the gross margin will stay with us,'' he said.
"The phones' screens will display the Kingston or Torch name rather than Cellnet, and the company intends to handle customer service calls itself.
"Kingston will integrate the phones closely with its fixed network, sending customers a single bill for fixed and mobile calls and giving them a combined voice mailbox.
"The company also plans to exploit its experience in multimedia through mobile Internet technologies such as WAP (Wireless Application Protocol) and GPRS (General Packet Radio Service).