|Sontora offers audio-streaming beta-trials for WAP content providers|
Posted: 02-Jun-2000 [Source: Sontora press release]
[WAP-enabled phones are multi-media capable according to Sontora. This WAP-based streaming audio solution is scheduled for commercial availability later in the year.]
Surrey, U.K. -- Sontora have a limited number of beta-trial places still available for content providers in their MobiCast testing program. Developed to further integrate WAP end-users and content providers, the patent pending technology of MobiCast can pull audio feeds from a RealServer; Windows Media Services; or a streaming MP3 server, and deliver it in real-time to the mobile handset, as, and when, the end-user desires. This is achieved without the need for any special handset adaptations and operates on second-generation phones already commercially available from handset manufacturers such as Ericsson and Nokia (WAP 1.1 compliant and above).
A thirty-minute train journey is now an opportunity for a WAP end-user to listen to a personalised audio broadcast about their stock portfolio. The end-user can then buy, or sell on-line, according to information received. This is just one example service that a content provider can deliver to its customers using MobiCast.
Unique, yes. Future bound, absolutely.
"We are committed to providing integrated technology for the future of the Mobile Internet," Kieren Feakes, CEO of Sontora, says. "It is estimated by 2003 there will be over one billion digital mobile phone subscribers, with as many as 85 per cent connected to the Mobile Internet. Already, mobile handsets with WAP browsers are available, allowing navigation of text and basic graphics. With MobiCast, these handsets can also stream audio: a feature not expected until 3G networks go live, which in many countries is still a few years away. MobiCast makes it possible for content providers to deliver versatile, high-quality audio streaming to the digital mobile networks of today. This is not a robotic sounding text-to-speech service either; this is broadcast quality voice, and we can stream music as well. I'm incredibly excited by the possibilities."
And the possibilities are limitless. MobiCast is ideally-suited to any content provider already serving end-users with web-based streaming audio, and have launched (or will be launching) WAP services. It is also ideal for content providers who have built their business primarily on audio but have waited before launching WAP services due to the prior lack of multimedia support.
Sontora Ltd is the leading enabler of streaming audio on the Mobile Internet. The company is fitted with a highly-experienced management and development team drawn from the worlds of cellular equipment manufacturing and carrier-class real-time system design. Sontora is privately held and based in Surrey, United Kingdom.
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