BellSouth Wireless Data today moved forward with its strategy to merge wireless with the Web by introducing a microbrowser for wireless handhelds enabled for the BellSouth Intelligent Wireless Network(SM) from Neomar, Inc.
The browser is being demonstrated at PC Expo at BellSouth Wireless Data's Booth No. 4472.
When launched, the Neomar microbrowser will give customers using BellSouth-enabled wireless handhelds comprehensive access to lifestyle and other value-added content, allow BellSouth Wireless Data to deliver wireless e-commerce applications to end-users and give businesses access to Web-based enterprise applications in a secure end-to-end solution to deliver content to customers.
"The enabling of Neomar's industry-leading microbrowser is an important component in our strategy to offer businesses and individuals the capability to customize their mobile world through selecting different combinations of wireless services for communications, accessing information and performing e-commerce and other applications under BellSouth MyBiz(SM) Interactive," said Janet Boudris, senior vice president, Strategic Marketing, for BellSouth Wireless Data. "In addition to customers, the arrival of the Neomar microbrowser also is extremely beneficial to developers who already have created applications using the WML standard. They will be able to port those applications to our BellSouth Intelligent Wireless Network with minimal effort."
From an enterprise standpoint, the addition of the Neomar microbrowser to the BellSouth Intelligent Wireless Network will allow employees to have access to critical business applications, such as sales force automation and banking, literally in the palms of their hands via wireless handheld devices. The microbrowser capabilities also will enable wireless Application Service Providers (ASPs) to deliver a variety of wireless data solutions to small and medium-sized businesses via the BellSouth Intelligent Wireless Network.
"...Neomar's microbrowser will deliver content from BellSouth Wireless Data and third party content providers specifically formatted for wireless handhelds using WML, the WAP equivalent of HTML. WAP is quickly becoming an important factor in developing wireless content by making it swift and simple to adapt Web content to handheld devices. As a result, Neomar's microbrowser gives users a secure, easy way to access important information. Along with the first commercially available browser for PDAs, Neomar has developed an end-to-end WAP solution encompassed by a gateway, application server and a portal.