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J-Phone Aims to Get 600,000 IMT-2000 Subscribers
Posted: 19-Jul-2000 [Source: Nikkei Communications]

[Japan's J-Phone unfolds its 3G plans this week at "Expo Comm Wireless Japan 2000" in Tokyo.]

Tokyo -- "J-Phone Tokyo Co., Ltd. aims to get 600,000 subscribers in the Kanto district, including Tokyo, during the first year of release of its "IMT-2000" next-generation mobile-communications system.

"In a lecture July 18 at Expo Comm Wireless Japan 2000, a wireless communications technology exhibition, Toshihiro Higuchi, Director and Operating Officer of Technology Planning Room of J-Phone Tokyo, said his company will study the details of the service-rate system from now on. However, he said the cellular phone rate will be set at the same level as current PDC service, and that the packet communication rate of the service should be set at around 20 to 30 percent of the current rate.

"Following the NTT DoCoMo group, the J-Phone group will launch the commercial IMT-2000 service in Tokyo, Nagoya and Osaka areas in December 2001. J-Phone aims to provide the IMT-2000 service on a full scale from the start. According to Higuchi, the company aims to win 600,000 subscribers in the Kanto area alone in the initial year.

"NTT DoCoMo has set a modest target of winning 100,000 subscribers in the Tokyo, Nagoya and Osaka areas in the first year, in sharp contrast with the J-Phone group.

"J-Phone's aggressive strategy in the IMT-2000 business is based on the prospect that the company is able to compete with NTT DoCoMo, the leading company in the IMT-2000 business, on even terms in this sector. About 30MHz of frequency band is currently allocated to the NTT DoCoMo group, and the KDDI group which will be formed after a three-way merger in October, compared with 10MHz to J-Phone, Higuchi said.

"For the IMT 2000 service, however, the frequency band is allocated to the carriers equally, which provides us with a great opportunity to compete against the leading companies on equal terms," Higuchi added.

"In addition, he disclosed that J-Phone will include Java, Bluetooth, memory card and other functions on the cell phone devices which the company will release soon. These new functions are not only for the IMT-2000 service supported devices, but also on the upgrade of existing models for PDC, he said.

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