|Mobile e-Commerce to Reach 74 Million|
Posted: 09-Aug-2000 [Source: Aberdeen.com]
[The Aberdeen Group predicts 74 million users by the year 2004, driven by ease of access, declining tariffs, and portable/localized applications.]
Boston -- In a report released today, Aberdeen Group, a leading provider of marketing strategy and IT consulting, states that in 2004, 74 million users - one-third of all wireless subscribers - will access the wireless Web. Mobile electronic commerce (m-Commerce) has emerged as the next generation of e-Business due to the combination of new wireless services and Internet-ready devices.
"Users want portable, localized information and personalized services," says report co-author Kelly Quinn. "The demand for anytime, anywhere access to the Internet, declining wireless tariffs, and new mobile applications is driving the m-Commerce market."
"Pure-play e-Commerce suppliers and traditional brick-and-mortar merchants are rapidly realizing the potential of wireless technologies to enable e-Commerce transactions," notes co-author Riddhi Patel.
The report, entitled "Mobile Electronic Commerce: The New Economy on the Move," examines the emerging trends, technologies, and challenges in the m-Commerce market. The report recom-mends that enterprises adopt an integrated Information Technology (IT) strategy combining wire-less and wired communications.
Suppliers profiled in the report include 724 Solutions; Aether Systems; AirFlash; AT&T Wireless; BEA; Compaq; Datalink.net; eBay; E-Trade; Ericsson; everypath; i3 Mobile; IBM PCG; InfoSpace; Inktomi; Kyocera; MasterCard; Microsoft; Motorola; NeoPoint; Nextel; Nokia; NTT DoCoMo; OmniSky; Palm; Phone.com; Pixo; Psion; Regisoft; Samsung; Sonera Zed; Symbian; Telecom Italia Mobile; ViaFone; VoiceStream; WAP Forum; W-Trade; Wysdom; and X.com.
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