|PHONE.COM AND REALNAMES JOIN FORCES TO SIMPLIFY NAVIGATION|
Posted: 13-Nov-2000 [Source: Phone.com press release]
[Faster and easier access to wireless Internet coming early next year.]
Redwood City, Calif. -- Phone.com Inc. (NASDAQ: PHCM), a leading provider of mobile Internet software, applications and services, and RealNames Corporation, the leader in Internet Keyword navigation, today announced an agreement that will redefine how subscribers access wireless Websites. The companies have entered into a multi-year, global agreement to integrate the RealNames Wireless Keyword Navigation System into the Phone.com UP.Link(r) Server, allowing Internet-enabled mobile phone subscribers to easily access more wireless Websites by typing in names of companies, brands or product categories.
This new feature of the UP.Link Server, expected to be available to wireless network operators worldwide in early 2001, is designed to benefit operators and their customers by providing subscribers with faster, easier access to wireless Internet content. The RealNames Wireless Keyword system enables the user to omit the "www," ".com" and "/" in URLs and instead type Keywords, or names of companies and products, onto the mobile phone's "Go To" menu option line, making navigating the wireless Internet more intuitive. For instance, by typing "Amazon" instead of its full URL (http://www.amazon.com/phone), subscribers can go directly to the Amazon.com wireless Website.
Additionally, an "auto-complete" feature can speed locating a desired site by reducing name entry to just a few letters. For example, when subscribers enter "am" onto the "Go To" line, a list of keywords beginning with "am", such as Amazon, American Express and Ameritrade appears. Users can then scroll down the list of choices to select the site they are seeking. Companies offering wireless Websites can subscribe to Wireless Keywords from RealNames to help mobile subscribers reach their sites quickly and easily.
Built on Unicode, the technology standard for software internationalization, RealNames' Wireless Keyword Navigation System supports character sets from many languages, enabling international subscribers to use their native languages to access desired wireless Websites.
"By integrating RealNames' Wireless Keywords within our UP.Link Server, we can enable wireless operators to differentiate their offerings and to make it simpler for their customers to navigate the wireless Internet," said Michel Quazza, vice president, Product Marketing, of Phone.com. "By working with Phone.com, we are delivering the most relevant, global and intuitive keyword-based platform for wireless Internet navigation," explained Keith Teare, CEO and founder of RealNames. "Today's agreement with Phone.com extends our keyword navigation leadership into the wireless market and puts RealNames well on the way to establishing a single Web naming and navigation standard across all devices and media."
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