[Games accessible to WAP and SMS users.]

Dublin -- Indiqu, Inc., the world's number one Mobile Entertainment Network has joined forces with Eircell, Ireland's largest mobile operator, to bring interactive games to their 1.2 million subscribers. The partnership calls for Indiqu to deliver a wide spectrum of addictive, mass-market games to the mobile-phone user, including casino, card, arcade, sports, quiz show, board and parlor games.

The games were launched on Eircell's GSM network on Dec. 4 and are accessible to both WAP and SMS users. In addition to the first suite of games introduced with Eircell, Indiqu is developing 15 more titles that are anticipated to be available by the end of the year. Eventually, players will be able to compete for points to win daily, weekly and monthly prizes.

"Eircell recognized that Indiqu's mobile entertainment content is ideal because it is innovative, appeals to a mass market audience and drives significant traffic," said Robert Lezec, CEO and President of Indiqu. "We are excited to be working with Ireland's largest wireless operator and to have this extraordinary opportunity to increase our independent distribution network (IDN), which is currently reaching more than 60 million mobile users."

Powered by its proprietary and robust technology platform, quServe, Indiqu is able to acquire information, data and services in a variety of configurations and deploy them in their optimum format on any wireless device. This ease of aggregation puts Indiqu in the ideal position to support both existing and future wireless standards. quServe supports all major mobile browsers and gateway vendors and can work on pre-WAP, WAP and SMS based platforms. It also offers a flexible authentication mode that can add personalization, security and billing to its services.

"We worked closely with Eircell and Ireland's leading quiz specialists to design games specifically for Irish consumers," said Paul Mooney, Managing Director, Indiqu Ireland. "These games are certain to provide a high level of stickiness and loyalty because they tap into the extraordinary demand for anytime, anywhere entertainment."

The ARC Group estimates that by 2004, there will be more than 550 million consumers accessing wireless entertainment services worldwide. Datamonitor is predicting that four out of five mobile phone users will be playing wireless games by 2005.

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