[Agreement involves BlueFactory providing entertainment applications that support SMS, WAP and GPRS technologies. ]

Stockholm -- Europolitan and BlueFactory, the mobile entertainment service provider, have signed a strategic collaboration agreement whereby the companies will jointly provide Europolitan's customers with access to gaming and entertainment services via mobile phones.

This agreement is a step in Europolitan's focus on the mobile entertainment market. Entertainment services directly to mobile phones already form a significant part of the mobile Internet service range, and this will be even more the case once UMTS networks are in place. From the start, the companies will be focusing on developing future services adapted to 3G mobile telephony.

"We intend to be a major mobile entertainment services player in the Swedish market. This collaboration agreement is a crucial step in our focus on future 3G opportunities. It also enables us to offer our customers gaming and entertainment services using today's technology," says Marten Ulvsback, Senior Business Manager Applications, Mobile Internet at Europolitan.

"Trends clearly show that different types of entertainment services are fuelling developments within the mobile Internet. We have found a long-term collaboration partner in Europolitan; like us, their focus is on customer benefits," says Soki Choi, MD of BlueFactory.

The services will be launched in the first six months of 2001.

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