The ARC Group released their recent Mobile Internet Industry Survey Report. This report contains over 100 pages of primary data, charts, and quantitative analysis as well as cross correlation of the survey responses. The survey was conducted October 4 at the Mobile Internet Expo 2000 held in Paris.
The size of the group surveyed totaled 259 out of an audience of 1300 and included both exhibitor and delegate responses. Approximately 62% of the respondents were from Western Europe, with another 22% from North America. The remaining groups were from Eastern Europe, Asia Pacific, and Rest of World. In addition, approximately 41% of the respondents described themselves as being in Marketing, with the next largest group represented being Technical/Engineering or Management at 25%. Approximately 10% identified themselves as being in Applications Development. The largest industry represented was Content and Application Providers at 24%, Equipment Vendors 23%, and Advisory/Finance and Operator/Service Provider both at 18% with Other comprising 17% of the respondents.
The survey had a total of 35 questions including profile data of the respondents and opinions in the areas of applications and services, market issues, business and strategy issues, technical issues, and mobile Internet revenues.
Some selected findings from the report include:
- Over 25 % of the respondents identified network technology as the key enabler for data applications.
- In 2004, 68% of respondents expect entertainment services to emerge as the top revenue generator.
- 55% of respondents think that the mass consumer market will be the biggest revenue generating sector in 2004.
- Nearly 30% expect network technology to be the key enabler for data applications.
- 31% of respondents view handset interoperability as the biggest technical challenge they face in developing Mobile Internet technologies/services.
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