[Although a sender can remain anonymous, the receiver can locate them thanks to the positioning function.]

Stockholm, Sweden -- "Just in time for Valentine's Day, Swedish Blue Factory is launching Flirtylizer, a dating service with positioning.

"This service allows people to send anonymous romantic greetings from their mobile phones. The positioning function makes it possible for the receiver to see the sender's current whereabouts.

"Flirtylizer is the first mobile dating service with positioning and can be used via both SMS and WAP. With Flirtylizer you can send anonymous romantic messages to someone you care about, provided you know their telephone number. The service is based on the sender of the message knowing the intended receiver and as such does not entail an anonymous contact service.

"Mobile dating services are very popular in Asia and we believe that it has the potential to be equally fashionable here," says Soki Choi, CEO of Blue Factory. "What is charming and exciting about Flirtylizer is that while remaining anonymous, the sender's whereabouts in respect to the receiver are revealed by the positioning function."

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