Topics Mobile Tech News Friday, April 26

Headlines

Contact us


Site search:
complete archives list




Site Sponsors:


Don't forget AT&T and Verizon promo codes at Sidepon.com to save money.


WAA Releases Ad Standards for WAP, SMS and PDAs
Posted: 28-Jun-2001 [Source: internet.com]

[Ad standards for GSM SMS, Non-GSM SMS, WAP ad units, and PDA ad units announced Tuesday by the WAA.]

by Christopher Saunders -- "Executives from the Wireless Advertising Association took the wraps off their long-awaited standards for mobile Internet devices on Tuesday, designed to help stabilize the fledgling medium and make it more attractive to advertisers and agencies.

"Just as the Interactive Advertising Bureau does for online media, the WAA -- the industry's largest wireless advertising trade association -- is working to promote standards across the industry that it says will help develop the market for wireless ads. The thinking is that advertisers and agencies will find it easier to create, buy and analyze media across different wireless platforms and publishers once standards are established -- so that a text ad buy on one wireless site means the same thing as on another.

"This is a complex medium, with wide variations in device technology, screen sizes, and publisher needs," said Tom Bair, who chairs the association's ad standards committee. "Standards will make it dramatically easier for advertisers, ad agencies, third-party servers/networks, and publishers to coordinate on a wireless campaign."

"Earlier this year, the WAA announced standards for SMS messages over GSM networks -- a "Full Message" consisting of the entire 160-long character string available in a text message, and a smaller "Sponsorship" ad of 34 characters, or about two lines of text on most phones.

More...

Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen

LG G3 LG G3

HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z



 

Valid HTML 4.1!

RSS © 1999-2019 Traques LLC
All times recorded in UTC
webmaster@MobileTechNews.com