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Cellular Phone Users Say Hardware Most Important Choice
Posted: 10-Sep-2001 [Source: Nikkei Mechanical]

[With sales competition fierce, suppliers and operators are paying closer attention to hardware features.]

by Yutaka Chikaoka and Koji Kariatsumari, Tokyo -- "Recent consumer preferences for mobile phone handsets tend to concentrate on some specific models.

"Young women, in particular, show this tendency and select their phones with easy-to-notice hardware features. Engineers are devoting their energies to develop newer "software," while users often make purchase decisions based on "hardware" or depending on how the phones look.

"One reason for this may be the fact that communication service providers display only mock-ups at their stores.

"In order to meet this trend, cell phone manufacturers and communication providers are designing cell phones with newer hardware based on their sales strategies.

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