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Siemens launches first interactive entertainment zone for Mobile phone users
Posted: 17-Sep-2001 [Source: Siemens press release]

[Siemens new 'City' site offers a variety of downloads including ringer melodies and logos and a variety of information resources. ]

Siemens has launched a new website dedicated to providing its customers with entertainment, information and specialized customer services facilities. Housed in one user-friendly location, the new 'City' site offers scope for personalizing and optimizing mobile phones through a variety of downloads including ringer melodies and logos, as well as creating your own C45 CLIPi Covers. The new zone will also act as a hub of information, allowing mobile users to receive the latest news from top sports or keep up-to-date with the latest software developments from Siemens.

With no requirement to be a registered user, the site is designed to be accessible to all. Customers that do register will benefit from unlimited access and additional bonuses such as prizes. The site also has a transparent pricing approach with access to the site itself, free of charge, and chargeable items, such as downloads and subscription services clearly marked.

Emphasis is placed on the 'fun' aspect of the site, allowing users to download a variety of applications, 'Over the Air', without cables. The customer can play and download games such as soccer and Formula 1; listen to and play music and videos from the 'be inspired' advertisements, as well as send personal e-cards to friends. And with the broad choice of ringer melodies and logos with which to personalize a mobile phone, the potential for individual expression is unlimited.

With the launch of the C45, customers can take personalization one step further by creating their own CLIPit Covers. Customers can create and view their CLIPits on-line before ordering them.

The City site will also act as a source of information, enabling customers to tap into the latest news on top sports such as Formula 1, soccer and a number of extreme sports. For registered customers, the Siemens newsletter keeps customers abreast of the latest products, software upgrades and provides useful tips and hints about their phone. Newsletter subscribers also benefit from personal offers, such as extending their guarantee. Mobile phone users will benefit from subscribing to the wide variety of information channels to receive weather reports, sports updates and even horoscopes. Also available, is the option to download handy city guides on to a mobile phone, providing information on shops, restaurants and theatres from the top European cities.

Hand-in-hand with these features are specialized customer services facilities provided on the site. Customers can access information on products, services and receive support with difficulties through a variety of channels including the 'Frequently asked Questions' section, or the e-mail facility connected to a dedicated customer helpdesk.

The new City site sits logically within the framework of the site, which provides information on Siemens' entire portfolio of consumer products. As a dedicated entertainment zone for mobile and cordless phone users, the new 'City' site compliments the existing site.


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