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WAP And i-mode Services In Western Europe
Posted: 19-Oct-2001 [Source: Wireless Design Online]

[Results from a new study say WAP services have been poorly marketed in Europe and emphasis should be on the business model focusing on services rather than technology vis a vis i-mode.]

"Constrained by falling average revenue per user (ARPU), subscriber churn and mounting debt from 3G license and network investments, operators and service providers are under increasing pressure to identify new revenue streams and strengthen customer loyalty.

"Wireless information services in Western Europe are poised for relaunch with the emergence of WAP 2.0, M-Services and GPRS. Much-needed industry standards and benchmarks continue to be introduced, streamlining the objectives of key wireless players and driving up subscriber demand for premium services.

"Pinpointing opportunities in Europe's mobile internet market, the entrance of Japanese network operator NTT DoCoMo with its European partner KPN Mobile will inject new life into the European wireless internet sector. NTT DoCoMo's early experiences and pioneering approach in Japan have put the company in a credible position to shake up the wireless internet market in Europe, intensifying competition and increasing the visibility and utility of WAP services.

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