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UK's Hutchison 3G in content deal with Emap
Posted: 04-Mar-2002 [Source: FT]

[Hutchinson in deal to offer news and gossip over 3G handsets from magazines such as FHM, New Woman and Smash Hits.]

by Robert Budden -- "Hutchison 3G, the newest of the UK's mobile phone operators and owner of the UK's largest third-generation licence, has signed a content deal that will allow it to offer news and gossip over 3G handsets from magazines such as FHM, New Woman and Smash Hits.

"The two year deal, signed with Emap, the magazine publisher, will raise pressure on rival operators to forge similar deals.

"Many analysts believe mobile operators, which in the UK paid GBP22.5bn to buy 3G licences from the government, will need to develop compelling content to convince users to pay for mobile internet services.

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