Next week, at CTIA Wireless 2002, Motorola (NYSE: MOT) will showcase its new handset and accessory portfolio with a renewed focus on design and a strong portfolio of digital personalization options. The 2002 Motorola PCS collection includes five new distinctively designed handsets, three existing handset models with enhanced technology additions and eight companion accessories, which provide additional entertainment and functionality choices. With these new products, Motorola is reinforcing its leadership role in presenting progressive communication options that infuse high-tech with high-style.
"Anyone who tracks our industry will recognize the new direction represented by our 2002 portfolio. Design, style, elegance, entertainment and overall experience - these are all the hallmarks of a renewed and refocused Motorola PCS," said Mike Zafirovski, president of Motorola's Personal Communications Sector.
The 2002 collection builds on the company's technology heritage, reinforcing Motorola's leadership position in bringing consumers advanced technology innovations with J2ME, EMS, MMS, GPRS and 3G technologies (CDMA 1X and UMTS). The new portfolio includes six new handsets powered with J2ME technology, providing consumers the ability to personalize their phones with new applications as their individual needs change and grow. Several handsets in the new portfolio also provide consumers with either enhanced or multimedia messaging technology - adding a new level of expression through messaging with audio, graphic, text and imaging content. Additionally, Motorola continues its progressive approach by providing consumers with faster data and Internet connection speeds through CDMA 1X or GPRS technology*, included in each new handset. Motorola also will demo the company's first dual mode 3G UMTS product, the Motorola A820, showcasing a look at the future of wireless communications where video merges with voice and data for a completely new mobile experience.
The 2002 PCS portfolio is the first example of Motorola's new design direction - the fusion of fashion and function. As part of this new philosophy, Motorola reinterprets mobile phone design through the use of imaginative form, color and movement. From translucent housings and rich finishes to a new take on the basic action of opening a phone, the 2002 collection goes beyond decoration into substance, creating a deeper consumer value and experience.
The 2002 Motorola PCS handset collection includes the following products:
A union of fashion, function and design, the Motorola V70 is for the style-minded consumer who desires a progressive and ultra-modern phone. With a never-before-seen rotating cover and circular display, the Motorola V70 blends a futuristic form with urban elegance. Onlookers are magnetically drawn to the Motorola V70 as the cover rotates open to display blue electro-luminescent (EL) MotoGlo emanating through a translucent keypad and they ask - is that a phone or a fashion statement? The Motorola V70 has an manufacturer's suggested retail price (MSRP) of approximately $400 and is expected to be available in Q2 2002 in North America.
The Motorola C330 series forges into unexplored areas of personalization allowing users to create their own individual mobile experience, tailored to their lifestyle, loves and lusts. The Motorola C330 series handsets take personalization to a new level - including customizable front and back exterior covers, downloadable themes of screensavers, wallpaper and icons, and the ability to compose one-of-a kind "ring tunes" that play true musical chords. Combining the latest functional features with trend-savvy customization, the Motorola C330 series is truly a practical plaything. And, the best part about it -- all of this is available at an MSRP of under $125. The Motorola C330 series phones will be available in GSM and TDMA and are expected to be available in Q3 2002.
Available in two separate technologies for The Americas -- both CDMA and GSM, the Motorola T720 is destined to become the new communications and entertainment workhorse for the digital consumer. A vibrant 4,096 color icon-driven display opens the door to a host of timesaving and fun technology features including high-speed Internet access*, available via GPRS or CDMA 1X technology; J2ME functionality for digital customization; and downloadable themes including wallpaper, ring tones and icons. And, as the next step in the evolution of the classic clamshell design, the exterior of the model T720 sports changeable back and front color covers and external caller ID. This phone is Motorola's second announced Code Division Multiple Access (CDMA) 1X mobile handset for the Americas and the company's fifth 1X product to be offered globally. The Motorola T720 has an MSRP of $300 - $400 and is expected to be available in Q3 2002.
The new Motorola A388 is built for consumers who desire a truly convergent, all-in-one communications tool without sacrificing style and functionality. Built to be adaptable to all users' needs, the Motorola A388 features J2ME technology for the effortless addition of customized applications, from business solutions to entertainment options. The Motorola A388 offers the tools professionals rely on for constant accessibility, including the ability to use your phone worldwide in most major cities, e-mail*, handwriting recognition, IM, fax, Internet access* and PIM/PDA functionality. Motorola's signature clamshell-styling is personified in the model A388's sleek, fashion-forward appearance, packing a host of features into one compact device. The Motorola A388 has an MSRP of $300 - $400 and is expected to be available in Q3 2002.
As the company's first dual mode 3G UMTS product, the Motorola A820 provides techno-savvy consumers with a full range of communications and entertainment features. The fun never stops with high-speed voice and data functionality*, MMS, a video camera, Bluetooth wireless technology, downloadable ring tones, games and Multi-call, for conducting a phone call while simultaneously using other applications, such as surfing the Internet*. Unlike traditional mobiles, the Motorola A820 enables users to download movie clips and customize messages with either video or audio files, for truly personalized communication around the globe. Currently, the Motorola A820 is expected to be available in Europe and Asia in the second half of the year.
Three new GSM models, the Motorola V60i, Motorola V66i and Motorola T280i combine the design strengths of existing models with the latest in voice, messaging and gaming technology. These handsets expand upon Motorola's industry-leading tri-band, J2ME and GPRS technology portfolios to offer a range of business and entertainment functionality, including advanced messaging, ring tone composition, downloadable applications, screensavers, animations and more.
The model V60i will also be available in CDMA and TDMA technologies with sleek metal interchangeable housings available in five different colors for a new level of personalization. The Motorola V60i has an MSRP of under $300 and the Motorola T280i has a MSRP of $200 - $300. Both phones are expected to be available in Q2 2002. The Motorola V66i is expected to be available in Canada, Europe and Asia in Q2 2002.
Accent on Accessories
Enhancing Motorola's 2002 handset collection, the company has introduced a number of wireless accessories to bring a higher level of entertainment, efficiency and freedom to the wireless experience. These products share the same continued commitment to innovative design and superior functionality as seen in the company's new handsets.
The 2002 accessories collection includes: MP3 Player, Bluetooth headset, Bluetooth carkit, desktop speakerphone, self install carkit, FreeCharge wind-up power source, desktop charger, retractable headset and one-touch headset.
* Network, subscription and SIM card or service provider dependent feature. Not available in all areas.