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Chinese Vendors Tap Niche for Novel Cellphones
Posted: 02-Jul-2002 [Source: Reuters]

[Foreign manufacturers handset styles disappointing fashion-conscious Chinese looking for style and design.]

by Tony Munroe and Jonah Greenberg, Beijing -- "Some mobile phones in China are popular among men to buy for their mistresses. Another costly model favored by young manager types is covered in fish skin. And Amoisonic's "A8" phone can dance when it rings.

For every taste, there is a cellphone that serves it in mobile-crazed China, where more than 240 models are available from some 30 vendors, making the world's biggest wireless market among the most fragmented and competitive.

While China remains dominated by big guns Motorola Inc and Nokia, the recent explosion of often gimmicky new phones from upstart Chinese firms is proving a fresh test to second-tier foreign players."

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