Ericsson has supplied the complete infrastructure of MMS to Turkcell after signing an agreement in May 2002. Turkcell launched MMS service
on July 17, 2002. Through Ericsson Mobility World in Turkey Ericsson also gives support to Turkcell for content and applications development.
"We are honored that Turkcell has chosen Ericsson for supplying the MMS solution," said Halit Genes, Head of Turkcell Account and Vice
President of Ericsson Turkey. Muzaffer Akpinar,
the General Manager of Turkcell said, "We will continue to invest in new technologies and present them to our subscribers at the same time as the rest of the world."
Ericsson has been selected by the Spanish operator Amena to supply its end-to-end MMS Solution. The contract includes the MMS
infrastructure, WAP gateway, multimedia library and non-MMS Phone Support. The contract also includes service and integration of all
elements in Amena's existing mobile network. Amena launched its MMS services in the beginning of July.
In addition to the MMS solution, Ericsson offers access to a variety of applications via Ericsson Mobility World, a global support network for developers, as well as the necessary support for the development of tailored MMS services. The implementation of an end-to-end solution will encourage the traffic in the GPRS networks, a starting point for the development of 3G services.
MMS enables the users to add various multimedia elements (text, image, voice, video, animation) and send to the mobile phones thus opening up a new revenue channel for the operators.