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Motorola Auctions Chance to Design Unique Version of new V60i Mobile Phone
Posted: 27-Jul-2002 [Source: Motorola press release]

[Motorola to auction 100 V60i handsets on their eBay store providing winning bidders opportunity to customize the interior and exterior of their phone.]

Libertyville, Ill -- Motorola, Inc. announced a new auction on the company's eBay store providing consumers the ability to design their own Motorola V60i -- an enhanced version of one of the nation's top selling phones, the Motorola V60. Beginning August 1, each day three phones will be placed for a three-day auction on the eBay marketplace at www.motorola.com/makemymoto, with approximately 100 phones being auctioned off in total. Winning bidders will receive the exclusive opportunity to customize the exterior and interior of their phone, creating a mobile phone that best reflects their individual style and taste.

Consumers will choose from a rainbow of anodized aluminum covers for the front and back of the phone, as well as select from multiple designs for the front lens containing the Motorola V60i's exterior caller ID. Motorola will also personalize each handset with the winner's name and program the customer's phone book entries and date book reminders. All auction winners will receive a Vehicle Power adapter and one-touch headset as part of their exclusive package.

The Motorola V60i mobile phone builds upon the strengths of the original model V60 incorporating the same sleek design and adding three new embedded games, composable ring tones, calculator, expanded phonebook, along with five interchangeable anodized gloss and matte aluminum clamshell housings. Consumers who are not lucky enough to place a winning bid can purchase the new Motorola V60i with interchangeable faceplates at retail outlets later this summer.

"The new Motorola V60i is a great example of mobile personalization, providing consumers a variety of ways to customize both the inside and outside of their phone," said Chip Yager, director of Channel Development for the Consumer Solutions and Support Group, Motorola PCS. "With this eBay auction, Motorola is taking mobile personalization to the next level by enabling consumers to design unique mobile phones that are true reflections of individual style -- with their name on the phone, their schedule and number programmed and their selection of covers and lens."

The full range of communication features of the Motorola V60i includes SMS text messaging, Internet access, voice-activated dialing, external caller ID, date book, multi-language support, LED backlighting, conference calling and the ability to sync with most popular PIMs, PDAs and other wireless devices. Additionally, a variety of mobile accessories will also be available for purchase including a speakerphone attachment, MP3 Player, FM Radio Stereo Headset, retractable easy-install car kit and desktop charger.

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