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Handset vendors dial up profits on youth
Posted: 07-Sep-2002 [Source: China Business Weekly]

[Handset manufacturers and carriers continue to target China's growing youth mobile handset market.]

by Hou Minghuan -- "Students returning for the new school year are unequivocal about the most important item they will need during term time - mobile phones. Sales of cellphones to students have been surging in past weeks as the date for the re-convening of classes draws ever nearer.

In western Beijing's Gongzhufen, where scores of mobile phone stores are located, vendors say students and their parents have been the major buyers.

Wang Yi, an 18-year old boy who will begin university in Nanjing in East China's Jiangsu Province, received a special going away present from his parents: a Siemens 2118 mobile phone.

They told him that it was a reward for his strong showing in the university entrance examination.

"This is the first time that he has lived far away from the family. This mobile phone means I can reach him all the time," said Wang's mother Qiao Qing.

As the only child of the family, Wang plays a central role in the family dynamics and is given anything he wants so long as his parents can afford it.

"I should have got one (mobile phone) a long time ago, because many of my classmates are using mobile phones," said Wang, who graduated from the No 2 Middle School of Tongzhou District."

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