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Motorola and Phat Farm Introduce Designer Mobile Phone
Posted: 18-Sep-2002 [Source: Motorola press release]

[The Limited Edition Russell Simmons Signature Motorola i90c mobile phone will be available November 16 through Phat Farm in New York City's SoHo neighborhood and www.phatfarm.com for $549.]

New York, NY -- Motorola, Inc. (NYSE: MOT) and Phat Farm, an urban fashion label, today announced the Limited Edition Russell Simmons Signature Motorola i90c mobile phone during New York's Fashion Week. This platinum-colored flip phone features the Phat Farm shield and Russell Simmons' signature.

"As Phat Farm celebrates its ten-year anniversary, technology is really changing the way people interact and even the way they dress," said Russell Simmons, founder of Phat Farm. "Technology and fashion are converging, the mobile phone is becoming a fashion accessory, and it's bringing people together in ways they never have before."

"Motorola is excited to be working with Russell Simmons, one of the most influential personalities in the entertainment and fashion worlds," said Peter Aloumanis, vice president and general manager, U.S. Markets Division, Motorola's iDEN Subscriber Group. "The Phat Farm Motorola co-branded mobile phone allows people to make a fashion statement with a phone that matches their designer wardrobe, while keeping them in touch while they're on the go."

This trend-setting, four-in-one communications tool combines a digital mobile phone with a long-range walkie-talkie, two-way pager, and wireless Internet. The unique push-to-talk button allows users to instantly communicate with one or up to one hundred people at the touch of a button.

The phone comes with special musical ringtones and pre-installed applications including a calculator, tip calculator, and the games Reversi and Minesweeper. Users can wirelessly download additional ringtones and games from the Internet. The handset also features blue backlighting, voice-activated dialing, built-in speakerphone, 250-entry phone book, VibraCall alert, and Turbo Dial one-touch dialing, all in a compact (3.5 x 1.9 x 1.1 inches), four-ounce flip phone.

The Limited Edition Russell Simmons Signature Motorola i90c mobile phone will be available beginning November 16 through the Phat Farm flagship store in New York City's SoHo neighborhood and www.phatfarm.com. Suggested retail price is $549, which includes a matching earbud and belt clip.

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