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Palm Launches Next-Generation Product Subbrands
Posted: 23-Sep-2002 [Source: Palm press release]

[Palm creates two distinct subbrands for its portfolio--the Tungsten and Zire families of handheld products.]

Milpitas, Calif. -- Six years after pioneering the handheld market, Palm, Inc. today defined a new era in handheld computing with the creation of two distinct subbrands for its portfolio of handheld products -- the Tungsten(TM) and Zire(TM) families. Tungsten products will provide powerful solutions for mobile professionals and enterprise work forces; Zire handhelds will provide affordable options for individuals to organize their busy lives.

Also today, in a separate press release, Palm announced the first product in its Palm Tungsten line, the Tungsten Mobile Information Management Solution. The Tungsten MIM Solution offers enterprises a complete and secure wireless email and groupware access solution. Mobile work forces now can enjoy secure, wireless access to corporate email, calendars, contacts, memos, to-dos and data from a Palm(TM) handheld. For details, please click on http://www.palm.com/enterprise.

"What a student or a suburban supermom wants from a handheld is fundamentally different from what an IT manager or a road warrior expects," said Todd Bradley, president and chief executive officer of Palm Solutions Group. "We're serious about delivering what matters most to both groups: that's what Zire and Tungsten are all about."

The Palm Tungsten product line will include industrial-strength handheld hardware and software solutions for mobile professionals and serious business users. These solutions will use cutting-edge wireless and mobile technologies to solve complex technology problems for IT managers seeking to deliver secure data to mobile work forces.

The Palm Zire product line will offer snappy personal products that get straight to the point for individuals. With 50 percent fun and 50 percent take-charge ingredients, Zire handhelds are simple, approachable and easy-to-use for people balancing personal, professional or academic lives -- or all of the above.

The first handhelds under the Tungsten and Zire names are expected to be available this fall. Based on the industry-leading Palm OS(R) platform, both product lines will combine new industrial designs with the classic Palm functionality that has made Palm products the world's favorite handhelds.

This year, sales of Palm OS handheld computers to consumers are predicted to reach nearly 5 million units, again surpassing all other platforms by a large margin. Further, sales of handheld computers to enterprises are expected to account for the biggest growth segment in the market (IDC, June 2002). Palm has shipped more than 18 million Palm-branded handhelds worldwide to date.

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