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Sony Ericsson unveils the T100 mobile phone for modern youth
Posted: 24-Sep-2002 [Source: Sony Ericsson press release]

[Sony Ericsson unveils the T100 featuring EMS-messaging with pictures, sound and animations, and mobile Internet browsing with WAP. The T100 is a lower-priced handset looking to compete in the youth market and is set to begin shipping Q4.]

Sony Ericsson today unveiled the T100 mobile phone. The T100 will attract modern young people who appreciate attractive design, ease-of-use and, core features at an affordable price. The phone features enhanced messaging capabilities and will start shipping in Q4 2002.

The T100 is small in size and gives a glimpse of the new industrial design that is coming from Sony Ericsson, capturing the simplicity and minimalism of Scandinavian and Japanese design. Preliminary consumer research findings have been very positive, with comments such as "right in fashion" and "looks more expensive than it is."

The phone is presented in three contemporary colorings, Icy Blue, Gentle Gold and Fresh White. The T100 is small and light, measuring only 99 x 43.5 x 17.7 mm and weighs a mere 75 grams. It has up to 4.5 hours of talk time and up to 200 hours (more than 8 days) of stand-by time.

Several GSM markets have a strong need for a high-volume, low-priced phone with all the core voice and messaging features. Developed mainly for the low-price segment, the new T100 offers great value and offers consumers EMS-messaging with pictures, sound and animations, and mobile Internet browsing with WAP. It features an extensive gallery with 30 pictures, 15 animations and 10 sounds, which can be sent and there are 10 SMS templates for often used messages. If that's not enough, a new image can be created with a picture editor.

Developed for GSM 900/1800 networks, the T100, and T102 for Mainland China, will be available in Eastern Europe, the Middle East, Africa, Latin America and Asia/Pacific. The phone will be introduced in some Western Europe markets during Q1 2003, and during the same time period there will be a GSM 850/1900 version for the Americas.

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