Microsoft recently announced that it would be making available Bluetooth support for Windows XP. Allied Business Intelligence (ABI) believes this will prove to be a key catalyst for PC OEMs to significantly accelerate their plans to integrate Bluetooth functionality in the 2003-2004 timeframe. The key usage scenario will be cordless computing, especially as makers of cordless mice and keyboards increasingly look to transition to Bluetooth technology from IrDA and proprietary RF technologies.
After the stuttering market introduction of Bluetooth products in 2001 the press was only too happy to write off Bluetooth technology. Yet Bluetooth has rebounded strongly in 2002 and has begun to demonstrate that it will be a technology of major strategic importance to component suppliers, equipment vendors, software developers and even service operators. While issues remain there is little doubt that Bluetooth will underpin seamless wireless connectivity in several market segments. ABI projects that computing devices will account for 21% of all Bluetooth-enabled devices that will ship in 2003, with a 27% share by 2007. Indeed going forward it will be critical for Bluetooth component vendors to identify segments outside the admittedly sizeable mobile handset opportunity to survive the semiconductor shakeout. Other than computing other significant market segments, outside of mobile handsets, are expected to include automotive and consumer electronics.
The ABI new report "Bluetooth -- The Global Outlook for Bluetooth Component and Equipment Markets" segments Bluetooth device shipments into 15 categories and provides IC forecasts. This report provides a comprehensive analysis of the Bluetooth market. Topics covered include technology trends, usage scenarios, semiconductor markets and Bluetooth adoption in various market segments.
There has been considerable speculation about how Bluetooth is positioned with regards to other wireless technologies, particularly the 802.11 protocols. Hence the report also examines the extent to which Bluetooth competes or complements with these technologies (along with any coexistence issues and solutions). Included is an extensive examination of the activities of key market players.