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Launch of Vodafone Live! and Vodafone Mobile Office
Posted: 24-Oct-2002 [Source: Vodafone press release]

[Gent and other execs announce plans to move Vodafone into the next state of its strategic development through the launch of Vodafone live! and Vodafone Mobile Office.]

Vodafone Group Plc ("Vodafone") today announces in a presentation to financial analysts and media how Vodafone is positioning the organisation to deliver growth in the next stage of its strategic development through the launch of it's consumer offering, Vodafone live!, and it's business offering, Vodafone Mobile Office.

Vodafone live!, Vodafone's consumer proposition, is now being launched in Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden and the UK, with Australia, Greece and New Zealand to follow in the New Year. Vodafone live! brings a new world of colour, sound and pictures to Vodafone's customers through an easy to use colour menu, accessed from integrated camera phones. Wherever and whenever they wish customers will be able to take and send picture messages, download and play the latest mobile games and polyphonic ringtones, send and receive voice, text and e-mails, explore instant chat with friends and get the information they want. Vodafone live! will deliver an increasing range of mobile services to Vodafone customers.

Vodafone's business proposition is Vodafone Mobile Office. This will deliver a portfolio of services designed for today's global and mobile business environment. Vodafone Mobile Office's first product, Vodafone Remote Access, will be available from November. This will enable customers to remote access their corporate LAN wherever they are. It will provide an end-to-end solution between a remote laptop or PDA and a secure LAN in an easy to use way. The service will be marketed and sold through Vodafone's direct sales organisation.

Both customer propositions demonstrate how Vodafone is creating service differentiation by delivering easy to use services through its customer focused marketing. Vodafone believes it is in an excellent position to deliver this market approach through its scale and scope, bringing together its networks, relationships with manufacturers, its technology platforms and its global brand.

Vodafone's consumer and business propositions lay the foundations for Vodafone's next stage of growth. All data services will be accessed initially over 2.5G and, after launch, on Vodafone's 3G networks. 3G networks and devices will allow Vodafone to deliver more and faster services, through Vodafone live! and Vodafone Mobile Office.

Thomas Geitner, Chief Executive Global Products and Services, commented: "As a result of these initiatives, I believe that we are better positioned than ever to fulfil our vision of making Vodafone the world's leading mobile brand - a brand offering complete service delivery to our customers."

Sir Christopher Gent, Chief Executive added: "Vodafone is changing the mobile market. Customers are not interested in buying the underlying technology of mobile services. They want applications, services and content that are affordable and easy to use.

"In Vodafone live! and Vodafone Mobile Office, we have created not only a range of value added services that will enrich our customers' lives, but also the foundations for the next stage in Vodafone's strategic development."

Notes to Editors:

Vodafone Strategy

In 1997, Vodafone established a strategy aimed at achieving global leadership in the field of mobile telecommunication services, and consequent sustained competitive advantage intended to achieve enhanced long term returns for its shareholders. That initial strategy was based upon a growth plan of three elements: accelerated customer growth; geographic expansion and new service development.

Eighteen months ago, Vodafone realigned its strategy, following a period of strong customer growth and to reflect both the development of the industry and the progress the business had made:

Creating revenue growth through increased marketing focus on Vodafone's established high quality customer base No longer expanding into new geographic markets but using Vodafone's established scale and scope to extend the financial and commercial benefits of operational leadership Extending Vodafone's service differentiation by investing in, and delivering, a Vodafone branded, easy to use, customer service proposition Improved marketing to Vodafone's customer base is now a key business driver. Vodafone's entire organisational approach is focused on customers and the applications they want to use. To this end, Vodafone has conducted extensive research to determine what services customers require and how they want them delivered. As a result, Vodafone has created fully branded, easy to use, customer service propositions. Vodafone's approach means that customers can now access services through easy to use Vodafone branded menus.

To achieve this, Vodafone has worked much more closely with its suppliers to implement what customers want. It has built global technology platforms which seamlessly deliver services to its customers and it has created a global brand, which it believes will engender trust and customer loyalty and a significant service differentiation in the market.


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