[Bluetooth Developers Conference kicks off in San Jose this week with executive director of Bluetooth Special Interest Group encouraging members to adopt a user friendly "five-minutes-out-of-the-box" mentality.]

by Ben Charny -- "Mike McCamon, executive director of the Bluetooth Special Interest Group (SIG), says he will urge SIG members at this week's Bluetooth Developers Conference in San Jose, Calif., to adopt a "five-minutes-out-of-the-box" mentality. That design approach would ensure that it wouldn't take longer than just a few minutes for Bluetooth novices to start wirelessly connecting devices--any longer, and that important first impression begins to sour."

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