Ericsson and Telenor Mobile have signed a global framework agreement for Multimedia Messaging Services solutions, the technology that
offers enhanced messaging capabilities such as color pictures, photographs, sounds, animations and audio clips.
The agreement involves all Telenor Mobile operations in Europe and Asia. Ericsson will provide the MMS platform and related systems as
well as network integration services. With this deal, Ericsson further strengthens its position as the global leader in MMS. A number of the Telenor Mobile companies have already launched MMS, however, this global framework agreement will enable MMS services to be distributed more easily across the Telenor Mobile group. The
solutions open up opportunities for a series of new services and will increase traffic.
"We chose Ericsson as our vendor because of its strong position on the MMS market, both technically and commercially. By choosing one
MMS platform, we will be able to develop the MMS market in a cost efficient manner by distributing products and services to our customers world-wide and with limited development cost," says Arve
Johansen, President and CEO of Telenor Mobile.
"This agreement further confirms Ericsson's ability to drive MMS technology and the trust shown by the operators in our end-to-end MMS
solutions. We are pleased to be in a position where we can contribute to Telenor Mobiles' success of MMS and mobile Internet," says Steinar
Tveit, Head of Market Unit Nordic & Baltics within Ericsson.
Ericsson is the clear leader in MMS with more than 35 commercial MMS agreements and more than 90 trials at customer sites and through
Mobility World. We have 40% of all MMS contracts with over 50% of subscribers worldwide. Ericsson has been awarded MMS contracts in all