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Sprint and Warner offer America's first Wireless Streaming Music Clip Subscription Service
Posted: 09-Jan-2003 [Source: Sprint PCS press release]

[Ringtones and artist voice ringers enable Sprint wireless customers and music fans to personalize their PCS Phones. ]

Overland Park, KS -- Sprint and Warner Music Group announced today that PCS VisionSM customers will be able to access the latest music and download content from some of the music industry's most popular artists. Under the agreement, Sprint customers can now download ringtone and animated ringtone versions of their favorite songs, have their favorite artist announce incoming calls, or sample clips of new music via the first-ever wireless streaming music clip subscription service all on their PCS Vision phones.

Featured artists include Audiovent, B-52s, Michelle Branch, Chicago, Deep Purple, Devo, Disturbed, The Donnas, Earshot, Fabolous, Filter, Lil Mo, Nappy Roots, Laura Pausini, Simple Plan, Duncan Sheik, Third Eye Blind and Uncle Kracker--covering a wide variety of music from Warner Music Group's family of labels including Atlantic, Elektra, Warner Bros., Maverick, Lava, Word and Rhino. This non-exclusive agreement is the latest in a series of entertainment options available on the enhanced Sprint nationwide PCS network.

Celebrity Voice Ringers: Fans can now have their favorite artists announce an incoming call; imagine the members of the groundbreaking rock group Devo alerting you to answer the phone. Price per download: $2.00.

Animated Ringtones and Screen Savers: Currently exclusive to Sprint! See and hear content from your favorite artist every time your phone rings. Price per download: $2.00. Hear it first, on demand: Streamed samples of new and pre-released music on-demand at the Warner Music website via the PCS Vision subscription service. Price for 90-day subscription: $3.99. Polyphonic Ringtones. Price per download: $1.00. "With Warner Music, Sprint customers have the ability to personalize their PCS phones with ringtones from current and classic Warner Music artists," said Len Lauer, president of the PCS division of Sprint. "In addition, Sprint is proud to be the first U.S. wireless carrier to offer a streaming music clip service, allowing Vision customers to tune into the latest releases from their favorite artists on demand."

"As wireless technology advances, we're moving aggressively to establish new business models in the music space and to provide our artists and labels with innovative ways to reach music fans," said Paul Vidich, executive vice president, strategic planning and business development for Warner Music Group. "With Sprint's sophisticated network and groundbreaking PCS technology, we're able to deliver a comprehensive music service via mobile phones to music fans across America."

PCS Vision from Sprint includes services that allow customers to take and receive pictures on select PCS Vision handsets; to browse the Internet wirelessly with speeds comparable to a home computer's dial-up connection; check personal and corporate e-mail; and download polyphonic ringers and full-color, graphically-rich games and screen savers.

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