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Nokia helps Orange bring multimedia messaging to Romania
Posted: 13-Jan-2003 [Source: Nokia press release]

[Orange Romania to offer first multimmedia messaging service in Romania using Nokia's end-to-end solution.]

Orange Romania SA has chosen Nokia to supply its MMS solution, the first multimedia messaging service to be offered in Romania. Orange Romania is a new network customer for Nokia.

Under the agreement, Orange is using Nokia's market-leading end-to-end solution, including the Nokia Multimedia Messaging Service Center (MMSC), the Nokia Multimedia Terminal Gateway and the Nokia Profile Server to provide person-to-person MMS service to its Romanian customers.

Also included in the deal are installation and commissioning services, project management, onsite support and care services to keep the network running at peak performance.

Nokia is also supporting Orange Romania through joint marketing activities, such as the "MMS Wallboard" solution, which allows mobile users to share their multimedia messages with the general public by sending them to large movie screens set up in Bucharest Mall and other public spaces.

"We are very pleased to be the first operator to put MMS on the market in Romania," says Mr. Bernard Moscheni, Chief Executive Officer, Orange Romania. "We're excited about the new opportunities the service brings to our customers, and we feel that Nokia's innovative solution and market experience in MMS will play a major role in its success."

"Working with Orange Romania, a new customer and a progressive partner in mobile services, has been an important development for us," says Milan Sames, Business Development Manager, Nokia Networks. "MMS is reaching its true potential as a growing number of operators around the world roll-out their service. And we are happy to see Orange Romania join that growing list of operators with commercial MMS."

With the Nokia MMS solution, Orange Romania customers can use MMS-capable phones to exchange rich multimedia messages containing text, images, graphics, voice, and audio clips. The Nokia Multimedia Terminal Gateway allows users of non-MMS phones to also enjoy MMS service.

Nokia has among the wireless industry's most extensive track record in MMS with close to 50 customers to date and an ever-growing number of launched systems, making multimedia messaging a reality for today's mobile consumers.

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