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Motorola Unveils Location-Based Services Software
Posted: 23-Jan-2003 [Source: Motorola]

[Motorola to offer location information through a set of new software products.]

Schaumburg, Illinois -- Motorola, Inc. (NYSE: MOT) announced today that it is offering wireless carriers, auto manufacturers and other enterprises location-based services software that will deliver relevant, easily accessible information to consumers while they are mobile. Information delivered through the "ViaMoto" software can be customized depending on a consumer's personal preference, will be available in virtually any environment and will be available on a variety of wireless phones or other devices.

The first two tiers of software offered in the ViaMoto package, GoViaMoto and FindViaMoto, are currently available and are undergoing customer trials with Motorola GPS-enabled cell phones in North America. Consumers can easily interact with ViaMoto applications through human operators (similar to directory assistance), voice recognition, keypad entry, or websites.

Easy-to-use location applications like those provided by ViaMoto are expected to be useful, and appealing, to most mobile users. Driscoll-Wolfe's 2002 Wireless Location-Based Services Marketing Research Study states that nearly half of all cell phone users are interested in receiving directions to their destination on their handsets. That same study showed that a third of all mobile phone users would agree to pay $5 per month for unlimited navigation assistance on their phones.

"Each of Motorola's customers has a varying level of requirements in their location-based services strategy," said Neal Campbell, general manager of location services for Motorola's Personal Communications Sector. "Motorola has designed a software stack that enables us to work with each of our customers to tailor and deploy varying degrees of location-based services technology to support their voice and data needs, and the needs of consumers."

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