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Sprint PCS Offers Wireless Multimedia
Posted: 15-Feb-2003 [Source: Sprint PCS]

[News and information now availabe via 1KTV's Java-based application downloadable to a Vision-enabled PCS phone anywhere on Sprint's nationwide PCS network.]

Overland Park, Kan. -- 1KTV lets PCS VisionSM customers watch up-to-date information and breaking news, finance, weather, sports and entertainment straight from their PCS Phones. 1KTV is the industry's first wireless, on-demand multimedia application and a glimpse of what is to come from Sprint. 1KTV is a downloadable J2ME application available on all Vision-enabled PCS Phones, anywhere on the enhanced Sprint nationwide PCS network. On-demand information is delivered through 1KTV for $3.95 for 30 days.

The 1KTV application is significant since it is Sprint's first step in delivering wireless multimedia by offering news and information in a richer format than text -- allowing viewers to watch the news rather than read the news. It marks another milestone in the delivery of wireless you can see and hear through PCS Vision. 1KTV is a Java-based application that is downloaded to a Vision-enabled PCS Phone and, once opened on the handset, uses a slide show format with streaming audio to provide news on-demand.

According to IDC, by the end of 2003/beginning of 2004, MMS will be the catalyst for behavioral shifts toward higher-value, multimedia applications such as ephoto and streaming audio and video. IDC forecasts 5.4 million total consumer subscribers for MMS in 2004, growing to 28 million by the end of 2007. (IDC, 2002)

"1KTV through PCS Vision from Sprint is the first in the wireless industry to offer customers news they can watch on-demand on their PCS Phone," said Chip Novick, vice president of consumer marketing for the PCS division of Sprint. "In these times of such important world alerts and events, Sprint wireless customers can be assured they will be able to watch the breaking news as it happens, in a format they are accustomed to viewing."

1KTV is part of PCS Vision from Sprint, which includes services that allow customers to take and receive pictures on select PCS Vision handsets; check personal and corporate e-mail; and download polyphonic ringers and full-color, graphically-rich games and screen savers.

"Three elements deliver a quality wireless multimedia experience -- a nationwide enhanced network, customized content for the mobile environment and devices that offer the memory and power to stream a smooth experience," continued Novick. "Sprint has built the largest nationwide enhanced PCS network and content that is optimized to provide the best possible mobile experience we can deliver today. As devices and content advance to support a richer experience, Sprint plans to offer nationwide more streaming applications, video and valuable services for our mobile customers."

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