Quickening the pace of 3G deployment Motorola, Inc.'s (NYSE: MOT) Semiconductor Products Sector announces the industry's first live over the air call of its fully integrated wireless handset platform. The milestone was achieved less than a year after the company announced its intent to supply handset designers and manufacturers with a complete silicon-to-software platform solution.
The i.300, Motorola's Innovative Convergence(tm) platform for 3G, is being sampled with two of the world's leading handset producers, Munich-based Siemens Information (IC Mobile) and Motorola's Personal Communications Sector (PCS). The platform is based on the second generation of an integrated 3G chipset. The i.300 platform shaves months off of development and integration time allowing manufacturers to build devices at lower costs.
The platform approach to 3G development reduces system integration costs and enables manufacturers and designers to focus on application software and customizing the user experience. Motorola's early success in gaining customer momentum and achieving the industry's first call on a 3G totally integrated wireless platform is the result of more than five years of development and testing. The i.300 features imaging and video, as well as voice and data capability.
"Most mobile phone manufacturers, until now, have needed considerable wireless and other communications expertise. The advent of mobile phone platforms that offer a complete system solution allows players with general electronic and consumer marketing experience to enter the market. It also allows existing players to tackle the more advanced 2.5G and 3G phone products," said Alan Brown, principal analyst, with Gartner Dataquest in a recent report.
Motorola's PCS, North America's largest manufacturer and supplier of cellular mobile telephones, has adopted the i.300 platform for its line of 3G mobile handsets. Motorola was first to launch a fully featured UMTS (universal mobile telecommunications service) based phone, which combines 2, 2.5 and 3G in one feature-loaded device.
"Our A830 phone, the first commercial dual mode phone on the market, incorporates the 3G chipset made by Motorola's Semiconductor Products Sector," said Bob Shukai, Director of 3G Products for Motorola's Personal Communications Sector. "The i.300 takes it to the next level making the development of independent solutions for each of the key consumer segments significantly easier."
Motorola also supplies Siemens IC Mobile, which established the first commercial UMTS networks in Europe, with the i.300 Innovative Convergence platform reducing cycle time for rapid time to market. Siemens' 3G handsets will incorporate high-speed voice, data and an integrated video camera, along with MMS (multi-media messaging service), multi-call, MP3 player, downloadable ring tones, games and Bluetooth(tm) wireless technology.
About the i.300 Platform
The i.300 platform, announced in February 2002, gives mobile handset providers fast and easy access to extremely complex embedded UMTS technology. Its features include:
- Simplified application development with compact, ultra-fast Java(tm) technology and industry-leading development tools for mobile applications
- Support for open operating systems
- Comprehensive and scalable GSM/GPRS and W-CDMA software engines to maximize performance and network compatibility
- Low-power Bluetooth transceiver and GPS (global positioning system) location options
- Cutting edge chipset that incorporates a dual-core modem and Motorola's i.MX1 applications processor, based on the ARM920T(tm), designed for very low power consumption for longer battery life
- State-of-the art image and video capture and compression and support for a full range of multimedia and "infotainment" services, such as Internet access, still imaging, streaming video and audio, two-way video, and MP3