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Wi-Fi expands to 400 Borders Book Stores
Posted: 11-Mar-2003 [Source: Intel]

[The Wi-Fi explosion continues at Borders Stores with help from Intel and T-Mobile.]

Ann Arbor, Mich. and Santa Clara, Calif. -- Borders Group Inc. and Intel Corporation today announced an agreement to launch a joint marketing campaign to promote the availability of high-speed wireless Internet access to customers at more than 400 Borders Book & Music locations nationwide. The program coincides with the launch of the Intel(r) Centrino(tm) mobile technology for notebook PCs that feature built-in wireless capability.

The co-marketing agreement between Borders and Intel will include a signage program that identifies where Intel-verified wireless Internet zones (aka hotspots) are located. T-Mobile is providing the wireless service offered at Borders and has worked with Intel to verify the compatibility of the network with Intel Centrino mobile technology.

"We are extremely excited about Centrino mobile technology's ability to provide a better wireless broadband experience and integrate of Wi-Fi into the lives of our customers," said Tami Heim, president, Borders stores. "More than 400 Borders hotspot locations will be live by this summer, enhancing our stores and reinforcing Borders as the best loved provider of books, music, movie and entertainment products."

"In preparation for the launch of Intel Centrino mobile technology, Intel is working with leading edge companies such as Borders to verify wireless compatibility and drive awareness of hotspots and wireless technologies that will change how and where people compute," said Ann Lewnes vice president, Intel Sales and Marketing Group, and director, Intel Inside(r) Program and Co-Marketing. "Whether at work, in an airport or cafe, Centrino mobile technology offers the freedom and flexibility of being unwired."

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