Motorola unveiled two new additions to its mobile handset portfolio -- continuing to turn up the volume in creating cutting-edge gaming, entertainment and music experiences. These two new mobile phones join nine other new Motorola handsets unveiled earlier this year at Motorola's signature "HelloMoto" event in Shanghai and GSM World Congress in Cannes. CeBIT was the first time all 11 new handsets were displayed together, collectively demonstrating Motorola's leadership in GSM, GPRS, EDGE, UMTS/WCDMA, JAVA, BREW, LINUX, EMS and MMS.
Motorola E390: Stimulate all Senses
The crazy 'kid' in all of us will naturally grab for the new Motorola E390, which leverages advances by Motorola in sound, lighting, vibration and photo technologies to create a mobile experience like no other. This tri-band phone allows youthful consumers to 'rock their senses' through dual speaker technology -- creating live surround-sound with the model E390's 24-channel, 3D polyphonic speaker system. The Motorola E390 sound factory experience with the embedded MotoMixer ring tone composer enables consumers to create one-of-a-kind ringtone by adding or removing instruments and creating their own rhythm. Add the compatible FM Stereo Radio headset or MP3 Player accessories and the E390 model will have consumers rocking all day and night.
The show continues with the Motorola E390's innovative use of fun lights to bring content, games and ringtones to the next level, with multiple lights on the front and sides that light up to the disco beat or a car crash when playing MotoGPTM. And consumers actually will feel the car crash -- at least their hands will -- with the new vibration capabilities of the model E390. The integrated camera will let them share their fun: just point, click, capture and share the fun with advanced MMS technology.
Motorola C230: Luxuriously Affordable
The new Motorola C230 answers the calls of consumers who want an affordable way to join the wireless world along with the latest "gotta have" features. This new dual-band GSM mobile phone offers consumers the ability to text, talk and rock in style with a great-looking handset. Consumers can stay in touch with SMS, EMS and picture messaging technologies, keeping family and friends close at all times.
Personalisation arrives in the entry-level category with the model C230's ability to download new wallpaper, screensavers or overall themes -- instantly changing the look of their Motorola C230. Consumers can go ring tune crazy downloading their favourite hits which will sound crystal-clear with the model C230's 16-channel polyphonic speaker. Add a variety of changeable outside covers and the model C230 can quickly and easily change to match the look of every outfit.
Believe the Rumours
Prior to its participation at CeBIT, Motorola introduced nine new handsets for the company's 2003 PCS portfolio -- each sparking conversations about the future of the wireless industry. All of these handsets will be on display, showcasing a variety of industry "firsts" in technology as well as one-of-a-kind mobile experiences stemming from Motorola's heritage of innovation. These new handsets and related experiences include:
- Motorola A760 -- The world's first mobile phone combining Linux OS and Java technology. This multi-functional handset features an open application environment as well as a colour touch screen, Bluetooth wireless technology, an integrated camera, an integrated video and MP3 player;
- Motorola A835 -- The reality of 3G UMTS/WCDMA comes to life with the new Motorola A835, including crystal clear graphics, streaming video capabilities, rich colours and new movement and sound technology. With the Motorola A835, consumers will enjoy a mobile experience like no other;
- Motorola V600 -- Featuring a large display capable of supporting up to 64,000 colours and an integrated digital camera and Bluetooth, the model V600 featuring quad-band technology is ideal for displaying photos, creating custom screensavers or adding images to a visual caller-ID. Consumers can also use the V600's advanced integrated Bluetooth technology to share these photo memories quickly and easily;
- Motorola C330 -- Intelligent technology in sleek design is highlighted with the new Motorola C330, enabling consumers to morph the exterior shape of their phone by changing housings. Add the ability to download wallpaper, ring tones and screensavers and consumers can literally change everything inside and out;
- Motorola C350 -- The latest and greatest in Motorola's line of candy bar phones, the C350 is the colourful remote control for music. Featuring a rich colour display and a new dimension of sound with its polyphonic speaker, the C350 allows consumers to remix their ringtones with the MotoMixer, download new themes, screensavers, wallpapers and mixable ringtones from the web and personalize the exterior with different covers; and
- Motorola T720i -- A downloading workhorse, easily educating consumers on the joys of personalisation with new applications, features and fun. A large colour display showcases in brilliant light any captured memories from the model T720i's camera accessory.
Looking to the future, Motorola is expected to be the first of the world's top two handset manufacturers to go commercial with 3G/UMTS handsets, having developed the world's de facto and factual first dual-mode 3G/UMTS handset, the Motorola A830, introduced to the market in 2002. When other handset manufacturers backed away from TDMA, Motorola took the long view -- a move that has paid dividends with increased market share across all price points in Latin America, placing Motorola in a strong position with consumers as operators migrate their infrastructures to GSM or CDMA.