[Videophone capability via new 3G handsets hoping to pull in a million subscribers to "3" in Italy within a year.]

by Rebecca Pike -- "Italians love their mobile phones.

Most people in Italy have at least two - one for business and one for pleasure - which they update more often than their wardrobes.

So it seems entirely appropriate that they should be among the first consumers in the world to actually get their hands on the new third-generation mobile phones.

After a huge advertising campaign and months of false starts, Hutchinson's Italian subsidiary, H3G, finally started sending them out at the end of last week."

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