|T-Mobile and Boingo to Deliver T-Mobile Hotspots|
Posted: 19-Mar-2003 [Source: Boingo]
[T-Mobile and Boingo enter into agreement to co-develop software and services for T-Mobile's Wi-Fi service.]
New Orleans, CTIA -- T-Mobile USA, Inc. and Boingo Wireless(tm), Inc. announced they have entered into an agreement to co-develop unique end-user facing software and services that will make it even easier for customers to discover and access T-Mobile's Wi-Fi (802.11b) wireless broadband network of hotspots and its nationwide GPRS 2.5G data network. John Stanton, chairman of T-Mobile USA; and Sky Dayton, CEO and chairman of Boingo Wireless announced the news during keynote sessions at the CTIA Wireless 2003 conference.
Stanton said today's announcement builds on T-Mobile's GET MORE promise to provide the best value in wireless services and is a further example of how industry leaders are partnering to drive the success of Wi-Fi by focusing on the customer experience. "T-Mobile has made good progress in our HotSpot service over the last year, more than doubling the number of convenient locations and deploying a carrier grade network to ensure a superior customer experience. Boingo has emerged as the clear leader in this new Wi-Fi software and services space, pioneering ease of use and roaming among hot spots and wide area networks. Today's announcement with Boingo moves us closer to our vision of delivering customers seamless, wireless connectivity through the combined benefits of our standards based GPRS network and Wi-Fi."
"Boingo and T-Mobile share a common vision -- that bringing Wi-Fi and 2.5G networks together into a single convenient service is the equivalent of wireless nirvana," said Dayton during his onstage keynote interview with CTIA president Tom Wheeler. "Wi-Fi hot spots continue to spread like wildfire and in the next few years will cover all well-populated areas providing ultra-high-speed, low-cost access. However, Wi-Fi is not a WAN, so to meet customers needs for complete mobility solutions Wi-Fi and 2.5G must come together into a single integrated offering."
The client-server solution is being custom developed for T-Mobile and uses industry networking standards and the private-label BoingoTM Platform Services to enhance the user experience. Once installed onto a customer's laptop computer or PDA, the software will enable them to more easily locate, sign-up, and log-on to the T-Mobile HotSpotsm service. The software will include intuitive help files designed to address customers' most frequently asked questions; a built-in searchable location directory to help users find their nearest T-Mobile HotSpot; and a streamlined setup process to help customers easily connect as well as move between using their home or office wireless network and the T-Mobile HotSpot service - making it more accessible and approachable for everyday consumers.
While the new software will provide many usability enhancements, T-Mobile HotSpot customers will continue to have the option to access the service with only an Internet browser.
The software is also being custom developed to integrate special site-specific content and promotions from T-Mobile's growing list of brand-name location partners, such as Starbucks coffeehouses, Borders Books and Music, American Airlines, Delta Air Lines, and United Airlines' clubs and lounges. In this manner, T-Mobile rewards its location partners by enabling venue-specific features and by providing additional opportunities for its site partners to market and cross-promote complementary products and services.
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