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Virtual mobile telephone system from Siemens
Posted: 07-Apr-2003 [Source: Siemens]

[Siemens m.traction Wireless Switchboard powering NetCom's virtual mobile PBX.]

Munich, Germany -- Starting immediately mobile providers can add an attractive service to their portfolio for business customers, namely the virtual mobile PBX. With great success, NetCom, the largest private mobile provider in Norway is already offering virtual PBX (private branch exchange) services to over 1800 companies based on the m.traction Wireless Switchboard. The solution from the Siemens Information and Communication Mobile Group (Siemens mobile) enables providers to integrate all the mobile telephones of a company in a private network within their public network system. Customers can thus enable their employees to make cost-effective calls with mobile phones, whether they are at the company or away. With this innovative service, NetCom has already been able to win over a host of new business customers.

Barbara Thoralfsson, CEO of NetCom, is very satisfied: "Trodles Bedrift - this means "wireless enterprise" - is our most important service for business customers. It helps us achieve our ambitious goals for market share and ARPU (Average Revenue per User)."

"This new service offers network providers an outstanding opportunity to profit from the trend toward more operational flexibility and at the same time to offer the customer savings potential and a tangible added value," explains Lothar Pauly, Boardmember of the Siemens Information and Communication Mobile Group.

In addition to the usual features of a PBX, the special highlights of the m.traction Wireless Switchboard for professional telephone users include additional functions such as group search, queues, direct forwarding, group SMS, and a special billing option within groups. In comparison to the acquisition and operation of a conventional PBX, experience to date shows that a virtual mobile PBX can cut operational telephone costs by about 30 percent. The service is of interest particularly to small and mid-sized enterprises, in which the employees are often away from the office and need to be accessible constantly. To do this they need only one telephone number and can still utilize all the usual convenience features of a conventional PBX, such as toggling, call forwarding, voice mail, call waiting, automatic callback, etc. In addition, this dispenses with considerable costs for cable infrastructure and internal moves. The m.traction Wireless Switchboard comprises three main components: the Wireless Switchboard, an application logic, which, among other things, uses the intelligent network platform IN@vantage from Siemens for call setup and cleardown. Using this network platform, the operator can set up and administer intelligent network services, as well as charge voice and data services for customers in realtime. The Siemens Wireless Attendant (SWAT) is a PC-based workstation with a professional, graphical interface for the central telephone office. The third component, the web-based administration, allows specific features of the m.traction Wireless Switchboard, such as call forwarding, group search, queue, or group SMS to be administered from any workstation with an internet connection.


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