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The Latest Stink from Microsoft
Posted: 11-May-2003 [Source: MSN UK]

[Ok, WiFi in a porta-potty... How far will Microsoft go to capture new markets?]

"How far will MSN go to get new subscribers? Apparently to the portable potty at your local summer concert or festival. MSN UK is creating what Microsoft calls the world's first Internet Loo, or iLoo, complete with flat-screen plasma display, wireless keyboard and broadband access. MSN UK spokesman Matthew Whittingham described the portable toilet as the first WWW.C, referring to W.C., or water closet."

"The portable john is testing and will debut at festivals around Great Britain this summer. Microsoft plans to build one prototype MSN iLoo, which would make the festival circuit, depending on response, Whittingham said."

"MSN UK is negotiating with toilet paper manufacturers for special rolls with Web addresses, or URLs, printed on them."

"Reading in the loo, or the bog, is a traditional English pastime," said Jeremy Davies, an analyst with U.K.-based market researcher Context. "We've all seen the magazine racks, loo paper with jokes and cartoons on the walls in toilets up and down the land. You've got to hand it to the creative -- and uniquely English -- minds at Microsoft."

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